Cookie Policy
Last updated: 4 May 2026
This Cookie Policy explains what cookies and similar technologies are used on MiniLorem (https://minilorem.com), what they do, and how you can control them. It supplements our Privacy Policy.
1. What are cookies?
Cookies are small text files stored on your device when you visit a website. They allow the site to remember information about your visit — such as your preferences — and to function correctly. "Similar technologies" include local storage, session storage, pixel tags, and web beacons; we treat them all under this policy.
2. How we categorise them
- Essential — needed for the Site to work. These don't require consent.
- Analytics — help us understand how visitors use the Site so we can improve it. Aggregated and not used to identify individuals.
- Advertising — used by advertising partners (Google AdSense and its certified vendors) to show relevant ads and measure performance. These require consent in regions that mandate it.
3. Cookies and storage we use
| Name | Purpose | Set by | Type | Lifetime | Category |
|---|---|---|---|---|---|
| ml-theme | Remembers your theme choice (dark or light). | MiniLorem | localStorage | Until cleared | Essential |
| __Secure-… | Anonymous traffic measurement (page views, referrers, country). | Analytics provider | HTTP cookie | Up to 13 months | Analytics |
| __gads, __gpi | Used by Google to measure ad performance and limit how often you see the same ad. | HTTP cookie | Up to 13 months | Advertising | |
| NID, IDE, ANID | Used by Google for ad personalisation and frequency capping when consent is given. | HTTP cookie | Up to 24 months | Advertising | |
| cookie-consent | Stores your consent choices so we don't show the banner again on every page. | MiniLorem | localStorage | 12 months | Essential |
Third-party advertising partners may set additional cookies. The full and current list of Google's certified ad-tech vendors is available at Google's user consent policy. The names and lifetimes above reflect typical values and may change as those services evolve.
4. Your choices
Cookie banner
If you are visiting from the European Economic Area, the United Kingdom, Switzerland, or another region that requires consent, you'll see a cookie banner the first time you visit. You can:
- Accept all — analytics and personalised advertising cookies are enabled.
- Reject non-essential — only essential cookies are set; you'll see non-personalised ads instead.
- Customise — choose categories individually.
You can change your choices at any time by clearing site data and reloading the page, which will show the banner again.
Browser controls
Most browsers let you block, delete, or be notified about cookies. The exact steps depend on your browser:
Blocking essential cookies may break basic functionality such as theme persistence.
Opting out of personalised advertising
You can opt out of Google's use of cookies for personalised advertising at any time:
- Google Ads Settings
- aboutads.info (Digital Advertising Alliance)
- youronlinechoices.com (EDAA — EU/UK)
Do Not Track
We honour the "Do Not Track" signal where required by law. Some third-party services may not respond to it.
5. Children
MiniLorem is a general-audience site and is not directed at children under 13 (or under 16 in the EEA). We do not knowingly use cookies to profile children.
6. Changes to this policy
We may update this Cookie Policy as our use of cookies and similar technologies changes. The "Last updated" date at the top reflects the latest revision. When changes are material, we'll prompt you to review them via the cookie banner.
7. Contact
For questions about cookies or to exercise your rights, email [email protected]. See the Contact page for other inquiries.